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The average handle time (AHT) is a critical performance metric used in call centers like Alorica because it measures the average duration a representative spends on a customer interaction. This metric is essential for coaching staff, as it directly relates to operational efficiency and customer service effectiveness.

By monitoring AHT, managers can identify areas where representatives may be spending too much time, leading to inefficiencies. Conversely, if AHT is too low, it may indicate that representatives are rushing through calls, which could negatively impact customer satisfaction. Therefore, coaching can be tailored toward achieving a balanced AHT, ensuring representatives provide quality service while maintaining efficiency.

Utilizing AHT in coaching sessions allows managers to give targeted feedback, helping representatives improve their performance and customer interactions in a practical way. This focus on a specific, quantifiable metric enhances the overall productivity of the team and contributes to a more positive customer experience.